Market-based management : strategies for growing customer value and profitability / Roger J. Best.

By: Best, Roger JMaterial type: Text

TextPublication details: Boston : Pearson, c2013. Edition: 6th edDescription: xxiv, 552 p. : ill. ; 24 cmISBN: 9780130387752 (pbk.); 0130387754 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .B46 2013

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
AAMUSTED Books	AAMUSTED LIBRARY, KUMASI Reference	HF5415.13 .B46 2013 (Browse shelf(Opens below))	1	Available (Restricted Access)		0000000518

Includes bibliographical references and index.

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