Basic Marketing (Record no. 7032)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00535nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230202130751.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230202b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AAMUSTED-M |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M13 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. J. |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing |
| Remainder of title | A Global-Managerial Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United State of America |
| Name of publisher, distributor, etc. | Richard D. Irwin, Inc. |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,760p. |
| Other physical details | Includes Illustration Credit and Author Index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, Jr. W. D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | AAMUSTED Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Accession number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Restricted Access | Non-fiction | AAMUSTED-NASKA II Library, MAMPONG | AAMUSTED-NASKA II Library, MAMPONG | Lending Book Shelf | 02/02/2023 | AAMUSED-M 000401 | HF5415.13 .M13 | 0000000005428 | 02/02/2023 | 02/02/2023 | AAMUSTED Books |