Basic marketing research : (Record no. 1717)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02256cam a22003134a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16775250 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210831145627.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110512s2012 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011019806 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132570183 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132544482 (hardcover : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn723529972 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | AAMUSTED |
| Modifying agency | YDX |
| -- | YDXCP |
| -- | BWX |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M29 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing research : |
| Remainder of title | integration of social media / |
| Statement of responsibility, etc. | Naresh K. Malhotra. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 672 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction and early phases of marketing research -- Introduction to marketing research -- Defining the marketing research problem and developing an approach -- Research design formulation -- Research design -- Exploratory research design : secondary data -- Exploratory research design : syndicated sources of secondary data -- Exploratory research design : qualitative research -- Descriptive research design : survey and observation -- Causal research design : experimentation -- Measurement and scaling : fundamentals and comparative scaling -- Measurement and scaling : noncomparative scaling techniques -- Questionnaire and form design -- Sampling : design and procedures -- Sampling : final and initial sample size determination -- Data collection, analysis, and reporting -- Field work : data collection -- Data preparation and analysis strategy -- Data analysis : frequency distribution, hypothesis testing, and -- Cross-tabulation -- Data analysis : hypothesis testing related to differences -- Data analysis : correlation and regression -- Report preparation and presentation -- Running case -- Comprehensive critical thinking cases -- Comprehensive cases with questionnaires and real data -- Comprehensive brief harvard business school cases. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | AAMUSTED Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Accession number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Use restrictions |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | SOCIAL SCIENCES AND BUSINESS- Commerce | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Lending Book Shelf | 08/31/2021 | 0013275 | HF5415.2 .M29 2012 | 0000003907 | 08/31/2021 | 1 | 08/31/2021 | AAMUSTED Books | ||||||
| Library of Congress Classification | SOCIAL SCIENCES AND BUSINESS- Commerce | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Lending Book Shelf | 08/31/2021 | 0013279 | HF5415.2 .M29 2012 | 0000003908 | 08/31/2021 | 5 | 08/31/2021 | AAMUSTED Books | ||||||
| Library of Congress Classification | SOCIAL SCIENCES AND BUSINESS- Commerce | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Lending Book Shelf | 08/31/2021 | 0013276 | HF5415.2 .M29 2012 | 0000003909 | 08/31/2021 | 2 | 08/31/2021 | AAMUSTED Books | ||||||
| Library of Congress Classification | SOCIAL SCIENCES AND BUSINESS- Commerce | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Lending Book Shelf | 08/31/2021 | 0013277 | HF5415.2 .M29 2012 | 0000003910 | 08/31/2021 | 3 | 08/31/2021 | AAMUSTED Books | ||||||
| Library of Congress Classification | SOCIAL SCIENCES AND BUSINESS- Commerce | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Reference | 08/31/2021 | 0013278 | HF5415.2 .M29 2012 | 0000013473 | 07/06/2022 | 4 | 08/31/2021 | AAMUSTED Books | Restricted Access |