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Principles & practice of marketing /

Blythe, Jim.

Principles & practice of marketing / Principles and practice of marketing Jim Blythe. - - xviii, 744 pages : color illustrations ; 27 cm.

Includes index.

ISBN: 9781844801206 (pbk.)

LCCN: 2013937185

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B26 2006

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