Basic Marketing: A Marketing Strategy Planning Approach/
Perreault, William D. Jr.
Basic Marketing: A Marketing Strategy Planning Approach/ William D. Perreault Jr., Joseph P. Cannon and E Jerome McCarthy - 19th ed. - New York McGraw-Hill, Irwin 2014 - various paging ill. 27cm
Includes index
9781259060762
HF5415.13 / .P42 2014
Basic Marketing: A Marketing Strategy Planning Approach/ William D. Perreault Jr., Joseph P. Cannon and E Jerome McCarthy - 19th ed. - New York McGraw-Hill, Irwin 2014 - various paging ill. 27cm
Includes index
9781259060762
HF5415.13 / .P42 2014