Social marketing /
Hastings, Gerard (Professor),
Social marketing / Gerard Hastings - USA Taylor and Francis 2007 - xvi,367p ill. 24cm
Includes bibliographical references and index.
Harnessing the power of marketing -- Social marketing principles -- Why should the Devil have all the best tunes? Social Marketing: Why should the Devil have all the best tunes?
9780750683500 (hardback : alk. paper)
2017019699
Social marketing
HF5414 / .H27 2007
Social marketing / Gerard Hastings - USA Taylor and Francis 2007 - xvi,367p ill. 24cm
Includes bibliographical references and index.
Harnessing the power of marketing -- Social marketing principles -- Why should the Devil have all the best tunes? Social Marketing: Why should the Devil have all the best tunes?
9780750683500 (hardback : alk. paper)
2017019699
Social marketing
HF5414 / .H27 2007