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Personal selling : achieving customer satisfaction and loyalty /

Anderson, Rolph E.

Personal selling : achieving customer satisfaction and loyalty / Rolph E. Anderson, Alan J. Dubinsky. - Boston : Houghton Mifflin, c2004. - xxii, 504 p. : ill. ; 27 cm.

Includes bibliographical references (p. 469-477) and indexes.

ISBN: 0618260455

LCCN: 2002109348

Subjects--Topical Terms:
Selling.
Sales personnel.
Customer relations.

LC Class. No.: HF5438.25 / .An2 2004

Dewey Class. No.: 658.85

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