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Applications in basic marketing: clippings from the popular business press/

Perreault, William D.

Applications in basic marketing: clippings from the popular business press/ William D. Perreault, Jr. and E. Jerome McCarthy - Boston McGraw-Hill 2001 - ix,246p.: ill. 25cm

ISBN: 9780075610311

LC Class. No.: HF5415.13 / .P41 2001

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