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Services marketing; integrating customer focus across the firm/

Zeithaml, Valarie A.

Services marketing; integrating customer focus across the firm/ Valarie A. Zeithaml - Boston McGraw-Hill 2000 - xxviii,620p.: ill. 25cm

Includes index

ISBN: 9780072312218

LC Class. No.: HD9980.5 / .Z3 2000

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