Global marketing strategy /
Douglas, Susan P.
Global marketing strategy / Susan P. Douglas, C. Samuel Craig. - International ed. - New York : McGraw-Hill, 1995. - xx, 554 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070134472
94022706
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .D68 1995
658.8/48
Global marketing strategy / Susan P. Douglas, C. Samuel Craig. - International ed. - New York : McGraw-Hill, 1995. - xx, 554 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070134472
94022706
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .D68 1995
658.8/48