International and global marketing : concepts and cases /
MELOAN, Taylor W.(ed.)
International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. - Chicago : Irwin, c1995. - xiii, 640 p. : ill. ; 23 cm. - The Irwin series in marketing .
Includes bibliograhical references.
9780256157239
94017867
Export marketing.
Export marketing--Case studies.
HF1416 / .In8 1995
658.8/48
International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. - Chicago : Irwin, c1995. - xiii, 640 p. : ill. ; 23 cm. - The Irwin series in marketing .
Includes bibliograhical references.
9780256157239
94017867
Export marketing.
Export marketing--Case studies.
HF1416 / .In8 1995
658.8/48