European marketing : a strategic guide to the new opportunities /

Lynch, Richard L.

European marketing : a strategic guide to the new opportunities / Richard Lynch. - North American ed. - Burr Ridge, Ill. : Irwin Professional Pub., 1994. - xix, 304 p. : ill., maps ; 24 cm.

Includes bibliographical references and index.

155623757X 9781556237577

93025794


Export marketing--Handbooks, manuals, etc.
Imports--Handbooks, manuals, etc.--Europe
Europe, 1992--Handbooks, manuals, etc.


Europe--Commerce--Handbooks, manuals, etc.

HF1416 / .L99 1994

658.8/48


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