Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 6th ed. - xxi, 682 pages : color illustrations ; 29 cm
Includes bibliographical references and index.
9780133382129 0133382125
2012037955
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K68 2014
338.4/791068
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 6th ed. - xxi, 682 pages : color illustrations ; 29 cm
Includes bibliographical references and index.
9780133382129 0133382125
2012037955
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K68 2014
338.4/791068