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Basic marketing : a managerial approach /

McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. - 10th ed. International Student Edition - Homewood, IL : Irwin, 1990. - xviii, 734 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.) - Irvin series in marketing .

System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.

Includes bibliographical references (p. 678-701).

ISBN: 0256068658 0256083983 (International ed.)

LCCN: 89035299

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management.--United States
Export marketing--Management.

LC Class. No.: HF5415.13 / .M12 1990

Dewey Class. No.: 658.8

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