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Consumer Behavior: Implications for Marketing Strategy/

Hawkins Del I.

Consumer Behavior: Implications for Marketing Strategy/ Del I. Hawkins, Rogers J. Best, Kenneth A. Coney - 4th ed. - Boston BPI/Irwin 1989 - xviii,796p.: ill. 23cm

Includes index

ISBN: 0256098646

LC Class. No.: HF5415.33.U6 / .H31 1989

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